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| Robert Pratten of the "audience engagement" company Transmedia Storyteller proposes a universal labelling system for transmedia events in the real world. An experience can be explained in terms of four dimensions: “A” – authorial control (how authored is it?), “P” – participation (audience ability to change the story), “R” – degree to which the story builds its fictional world on the real world and “G” – degree of gaming such as use of puzzles and challenges. For further detail visit his blog |
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