The Big Fat University

The site launches initially with two departments, a Design Institute and a Music Academy. Soon to follow is a School of Filmmaking and hopefully more departments in the future. After the somewhat juvenile Agency of Record this is a return to comic form. Rather than simply continuing to distribute their videos via MyDamnChannel, Matt Bledsoe and Troy Hitch have created a fictional University and Institute. This means they aren't limited to only making videos to create viewer engagement and the websites themselves become part of the whole entertainment package. This is so refreshing in a time when so many TV channels and production companies are creating web content that uses the web as a cheap substitute for a TV channel. Refer to the interview in the Vonviral listing for You Suck at Photoshop for more about their interest in distributed storytelling.