transmedia and a nice cup of tea
Threshold
Information
Elaborate ARG created as a bonding exercise for the sales people of computer giant CISCO
Members: 1
Latest Activity: Mar 3, 2010
ABOUT THRESHOLD
Created by: Juxt Interactive, No Mimes Media
Start date: September 2009
Funding: Cisco
Country: US
It's a dream brief. Create an ARG for 19,000 sales people from several continents who all work for the same computer giant. Get them to bond, work in teams, be motivated and compete. Shouldn't be a problem because, nine out of then of them are blokes. Oh, and it's got to have the production values of a feature film. Huge wad of dosh, you say? Of course, no problem.
Stop slavering and watch the video of what they did. Then read their documentation.
http://www.juxtinteractive.com/cisco/threshold.html
http://www.juxtinteractive.com/cisco/index.html
Tags: Alternate Reality Game, Steve Peters, No Mimes, Juxt Interactive, Threshold
Start date: September 2009
Funding: Cisco
Country: US
It's a dream brief. Create an ARG for 19,000 sales people from several continents who all work for the same computer giant. Get them to bond, work in teams, be motivated and compete. Shouldn't be a problem because, nine out of then of them are blokes. Oh, and it's got to have the production values of a feature film. Huge wad of dosh, you say? Of course, no problem.
Stop slavering and watch the video of what they did. Then read their documentation.
http://www.juxtinteractive.com/cisco/threshold.html
http://www.juxtinteractive.com/cisco/index.html
Tags: Alternate Reality Game, Steve Peters, No Mimes, Juxt Interactive, Threshold
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