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transmedia and a nice cup of tea

May 2010 Blog Posts (3)

Empathy and Jeopardy – challenges in interactive storytelling

There is an issue I am struggling with when trying to develop interactive stories: how can you make your audience emotionally engage with the experience?



In traditional storytelling you get swept along with the story because you care about what happens to the protagonist. In a good story you empathise with the hero’s plight – so you feel excitement when he springs into action, you fear for him when he is in danger and you feel heart-warmed when… Continue

Added by Tom Kenyon on May 26, 2010 at 16:30 — 2 Comments

Return on Investment - What does ROI mean to web dramatists?

Brands more and more are using online video to connect with their customers. Beauty brands make beauty tip shows, food brands make cookery shows. This is good news for video producers, even drama producers, but having brands as commissioners requires us to learn some new ways of thinking.



Return on Investment or ROI is the term used by advertisers to quantify the benefits of an advertising campaign. It's the brand manager's bottom line. But why am I proposing that writers and… Continue

Added by Rik Lander on May 23, 2010 at 13:30 — No Comments

Web funding part two. The truth about Bebo

In 2006, Lonelygirl15 was the great breakthrough web drama. It was the first series that an ordinary member of the public might have heard about due to the phenomenal viral success surrounding the question, 'is Bree real or not?' When Bebo commissioned Kate Modern from the same team, funding it with brand sponsorship and product integration and declaring massive viewing figures it seemed that the web finally offered a viable alternative to TV as a place to get drama made. I had just produced… Continue

Added by Rik Lander on May 4, 2010 at 15:30 — No Comments

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