vonviral

transmedia and a nice cup of tea

December 2009 Blog Posts (1)

Web drama funding (part 1)

For most of the 20th century the funding model for media such as movies, TV, press, publishing, computer games and so on, was straight forward (if not easy to achieve.) Most TV, for example, was fully funded by broadcasters who sold advertising to a greater value than the costs of making the programmes. Flop movies were underwritten by the massive returns from ticket sales of blockbusters. News papers sold advertising and had a cover price.



We're not here to discuss the future… Continue

Added by Rik Lander on December 29, 2009 at 12:00 — No Comments

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