Rik Lander's Blog Posts Tagged 'Interactive advertising' (1)

Search and social networks have transformed the possibilities of advertising. A billboard or TV spot attempts to reach the right people with a scatter gun approach. Google or Bing know all the things a user has searched for and the websites they frequent and social networks contain masses of data about each user. All this data allows advertisers to hit the right people more accurately. 

But the internet also offers more than just better targeting. It also offers the chance to…