In 2006, Lonelygirl15 was the great breakthrough web drama. It was the first series that an ordinary member of the public might have heard about due to the phenomenal viral success surrounding the question, 'is Bree real or not?' When Bebo commissioned Kate Modern from the same team, funding it with brand sponsorship and product integration and declaring massive viewing figures it seemed that the web finally offered a viable alternative to TV as a place to get drama made. I had just produced…
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