Rik Lander's Blog Posts Tagged 'vonviral' (2)

For most of the 20th century the funding model for media such as movies, TV, press, publishing, computer games and so on, was straight forward (if not easy to achieve.) Most TV, for example, was fully funded by broadcasters who sold advertising to a greater value than the costs of making the programmes. Flop movies were underwritten by the massive returns from ticket sales of blockbusters. News papers sold advertising and had a cover price.



We're not here to discuss the future… Continue

Webbyness is my term for what makes a drama appropriate for the web rather than tele. A lot of web drama is not webby, it emulates the dominant medium – American TV – and is in effect an inferior imitation. I'm interested in web drama for its webbyness. This comes in many forms:



1.Interactivity. Meaning the user can choose pathways through the narrative. This is rarer than it should be as web drama has become fundamentally linear. Examples are Wannabes, or Online… Continue