transmedia and a nice cup of tea
Rik Lander's Blog – February 2011 Archive (2)
Social Advertising - beyond better targeting
Search and social networks have transformed the possibilities of advertising. A billboard or TV spot attempts to reach the right people with a scatter gun approach. Google or Bing know all the things a user has searched for and the websites they frequent and social networks contain masses of data about each user. All this data allows advertisers to hit the right people more accurately.
But the internet also offers more than just better targeting. It also offers the chance to…
ContinueAdded by Rik Lander on February 18, 2011 at 11:21 — No Comments
RFID for art, theatre and gaming. Initial research.
The Oyster card is a wonder of the modern world and shop lifting is so much harder these days. RFID (Radio Frequency Identification) is all around us and some people, like the authors of Spychips fear the implications for our privacy. You can even buy an RFID proof wallet to prevent the chips we all carry on credit and work ID cards being scanned by criminal skimmers.
Leaving such technofear aside, I see it as…
ContinueAdded by Rik Lander on February 2, 2011 at 15:00 — No Comments
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