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Elaborate ARG created as a bonding exercise for the sales people of computer giant CISCO

It's a dream brief. Create an ARG for 19,000 sales people from several continents who all work for the same computer giant. Get them to bond, work in teams, be motivated and compete. Shouldn't be a problem because, nine out of then of them are blokes. Oh, and it's got to have the production values of a feature film. Huge wad of dosh, you say? Of course, no problem.

Stop slavering and watch the video of what they did. Then read their documentation.

Documentation from No Mimes Media

They followed up with another ARG in 2010 called The Hunt